How comments shape Kwai discovery

Kwai treats comment count and comment velocity as engagement signals when ranking videos for the For You feed. Comments are visible directly under the player and are the first conversation signal a new viewer reads about the video. Comment orders fill that opening conversation so the next viewer arrives on a video that already feels worth talking about.

Random vs custom comment text

Random comments are short generic positive lines for fast delivery. Custom comments let you paste exact text per line in the order form, which works better when you want the thread to read like a real conversation about the actual short.

What we need from you at order time

The full Kwai video URL. The video must be public. We never ask for your Kwai password.

Pairing comments with views and likes

Comments alone can read inflated. Pair with views for raw reach and likes for engagement signal so all three numbers grow together.